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Best method for monetizing high volume social network
2.8m PVs > $2K per month
dagamaggot




msg:3545606
 5:43 am on Jan 11, 2008 (gmt 0)

Our site receives around 2.8 million pageviews and 1 million UVs per month - but we are unable to get past $2k a month in revenue.

Adsense brings in around $1300 per month (eCPM $0.53), while text-link-ads brings in $6-700.

The site has a lot of loyal members and visitors, but it is non-niched -meaning it covers just about every topic under the sun.

Any tips on upgrading our revenue would be greatly appreciated.

 

eljefe3




msg:3545638
 7:43 am on Jan 11, 2008 (gmt 0)

Have you tried various ad networks that pay on a cpm?

superpower




msg:3545641
 8:14 am on Jan 11, 2008 (gmt 0)

Get people to pay for premium membership(?)

dagamaggot




msg:3545652
 9:18 am on Jan 11, 2008 (gmt 0)

Thanks we have tried Casale and Tribal Fusion- but they do not do as well as Adsense - and the quality of the ads were very poor. (seizure inducing, flashing crap). I would like to try CPM ads again- but so far , all the networks seem to be regurgitating the same cheap ads. If anyone has a tip on a quality CPM provider - love to hear it.

We have dabbled in subscriptions- but it has not not been a big money maker for us to to date. We use paypal, and people seem to cancel the subscription after the second or third month. Perhaps what we are offering is not compelling enough.

BriGuy20




msg:3548576
 1:37 pm on Jan 15, 2008 (gmt 0)

Maybe you could make a paid dating site component, you already have kiddies (or whatever your target age group is) socializing on there.

I think $0.53 CPM is as good as you can expect from a social networking site. You might want to consider shopping the site around, the sector should be in a frenzy around the time Facebook gets bought (if it does).

gopi




msg:3550059
 8:24 pm on Jan 16, 2008 (gmt 0)

Put a adsense search box in everypage, it seems to be working for myspace, so why not you?

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