Msg#: 3515044 posted 5:58 am on Nov 28, 2007 (gmt 0)
I'm looking into getting into CPA affiliate marketing, the programs where you get paid for generating leads when somebody filling out a form, e-mail address, etc.
I know PPC is a popular way to send traffic to these offers. When using PPC, do you send the traffic directly to the offer? If so, what do you put down as the display URL if the destination URL is something like blahblah.com/click/?s=123456?
If creating landing pages for CPA offers, do you just emulate the information and create a link to the offer?
Any insights would be greatly appreciated. Thanks!
[edited by: eljefe3 at 1:26 pm (utc) on Nov. 28, 2007]
Msg#: 3515044 posted 10:34 pm on Nov 28, 2007 (gmt 0)
It depends on where your PPC traffic is coming from. Yahoo will not allow you to link directly to the offer. MSN will, and so will Google, but with Google only one ad per url is allowed to show at a time. So you could conceivably end up in a bidding war with another affiliate who is also direct-linking to the offer. Landing pages with a different url come in handy in this scenario.
From what I understand, Google recently slapped a lot of affiliates that were direct-linking. They are trying to give their users a better overall experience, so if you use a landing page, it doesn't hurt to have additional content on your site that would be of interest/value to your visitors (as well as a call to action for the offer, of course).
Ultimately, when linking directly to the merchant/offer, you'll need to put where the viewer will finally end up as the display url (example: Merchant dot com without any affiliate code in the display).
[edited by: CatLady at 10:40 pm (utc) on Nov. 28, 2007]