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Affiliate Program
I am lunching new affiliate
mick_simon




msg:3478971
 4:33 pm on Oct 16, 2007 (gmt 0)

Hi everyone

I am launching new affiliate program on my website. My question would be how can I find quality affiliates. The reason I am asking this my Market is very limited. No any website would affiliate with us. Any advice

Thank you guys

[edited by: eljefe3 at 11:18 am (utc) on Oct. 17, 2007]

 

markwelch




msg:3479029
 5:35 pm on Oct 16, 2007 (gmt 0)

As a general rule, you need to identify your target customers and then try to find web sites that they would visit when they are seeking your service (or related services). For example, if you prepared resumes, then you might seek career and job listing sites as affiliates. If the customer doesn't realize that they need your service (or doesn't know that anyone offers the service online), this can be difficult, so you might need to find sites that offer "competing" or "complementary" services.

Recruiting affiliates can be extremely difficult and time-consuming. NEVER send bulk email to prospective affiliates; each recruitment email should be personalized and explain why the site is a good fit (don't say "your site is a great fit," but specific details about why the fit is good.

At least 50% of your email to prospective affiliates will never reach the affiliate; you'll be lucky to get responses from 2% of the emails you send. Thus, follow-up is crucial: phone calls, perhaps even a mailed letter (perhaps with samples of your work).

Given the low response rate, there is a HUGE temptation to use "bulk" strategies to recruit affiliates; they will not work, and will probably backfire (resulting in blacklisting and resentment).

[edited by: eljefe3 at 11:18 am (utc) on Oct. 17, 2007]

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