Msg#: 3465666 posted 2:33 am on Oct 2, 2007 (gmt 0)
Some affiliate programs have what are called "white label" opportunities. Instead of using an affiliate link, you register a domain to use for your site. This may be what you're referring to?
Another possibility is to use a script that cloaks your affiliate code. Instead of some unwieldly url, it will just appear as a regular domain name. I don't know if they are frowned upon by the search engines (or if it even makes any difference at all), but I have heard of some affiliates using scripts like these.
[edited by: CatLady at 2:40 am (utc) on Oct. 2, 2007]