I have to monetize this co-reg path - it's a website in the employment industry, and so far I've found out that educational offers such as online edu leads works best. But not a lot of partners out there work with co-reg, since the quality of leads are pretty low. The ones that do work in the co-reg lead generation industry have caps on the number of leads they can collect, so usually the offer is built into a frame that they control and can change when the cap is reached.
So basically - I have no control over what gets put into that iframe, and because of that, the revenue fluctuates by as much as 50% on a month to month basis. Finding another lead aggregator would still mean that we're at the mercy of their lead caps, except perhaps they might (and I stress 'might') have bigger caps. But this is sort of internal information to the company , and not something they just tell you if you ask.
Switching to 'link out' offers (where we place links, instead of co-reg) has turned out to convert less - which makes sense since the whole point of co-reg is to benefit from the information already pre-filled when the user registers on our site.
Co-reg is essentially a service where you sign up...and at the bottom you have the option of "signing up" for more deals...kind of like when you sign up for a hotmail account. With co-reg, as an advertiser, one of your "ads" would be below the "hotmail signup" form. If the customer clicks on your box to receive more info that is considered a lead for you, and you would be charged accordingly for it.
Co-reg is extremely tough. If you don't have the perfect offer you could lose hundreds, or thousands in the matter of days. And yes, I speak of experience. I had a clause in my contract to cancel and that I'd be reimbursed for unused funds (you pay a certain amount ahead of time). I had the contracts and paperwork all filled out and three months later I am still waiting for my reimbursement of unused funds...I'm not sure I'll ever see it. In other words, you have to be VERY careful with which co-reg company you work with...some are good and some are shady....
Co-reg tends to work for business opps and health products as well...Good luck!
Msg#: 3398420 posted 2:07 am on Aug 6, 2007 (gmt 0)
Hey Guys -
I know quite a bit about Lead Gen Services. Coregistration does not work and can be a cost-very effective way of generating leads for advertising or can be another revenue stream for publishers... but bottom line is that you need to select the right partner to work with.
[edited by: eljefe3 at 5:06 am (utc) on Aug. 6, 2007]