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Text-link-ads - multiple ads bought by one advertiser
Good or bad?

 1:15 pm on Jun 21, 2007 (gmt 0)

I've been using Text-Link ads for just over three months and they have sold well at my site. I recently noticed that one company has bought most of them. Because I prefer a variety of ads, I rejected one by the same company about two weeks ago. Now another ad from the same company awaits my approval.

The company offers products under the same broad/general category as the subject of my site. However they are not products I would ever feature or write about.

I don't fully understand the Google issue about possibly penalizing sites that display paid links. I certainly do not want to jeopardize my standing with Google, but neither do I want to give up revenue if I don't have to.

For now, I've decided to keep using Text-Link ads on the home page of my site. I currently allow nine.

However, I don't know if I should let the majority of them be bought by one company. It's not that I mind, really, but don't want to get in trouble with Google.

Any thoughts?



 6:31 pm on Jun 21, 2007 (gmt 0)



 5:08 am on Jun 22, 2007 (gmt 0)

Google is against selling the text links. So, don't sell text links, if you want to follow their rules.

But if you still want to sell the text links then there is nothing wrong to sell multiple links to one company. It's a pure business decision that you should take your own without considering what google may think; because you have already decided to NOT to follow G rules.


 1:29 pm on Jun 22, 2007 (gmt 0)

<< because you have already decided to NOT to follow G rules.

No, it is not that I decided not to follow their rules. It was my understanding that there is no definitive rule about this.

Am I wrong? I'm a site owner, not a developer, and don't frequent webmaster forums very much.

I'd sincerely appreciate if you point me to where it says in Googles terms of service that you're not allowed to use text link ads.

Thanks so much.


 1:38 pm on Jun 22, 2007 (gmt 0)

Have a read here:


If you sell links and Google finds out then your site may stop passing on link juice to other sites.


 2:28 pm on Jun 22, 2007 (gmt 0)

But not all text links are considered bad, according to the source you provided. It speaks about the quality of the links, the sources, etc. So I'm assuming if ads are screened for quality and relevance to your site, it's okay. Do you agree?


 2:48 pm on Jun 22, 2007 (gmt 0)

Rightly or wrongly Google doesn't want sites to rank because they have paid for a bunch of links. They prefer that links counted in their algorithm have occurred naturally. To combat this Google want site owners to add a 'nofollow' tag to paid links or redirect them. If this happens then advertisers may not want to buy the links as they won't pass PR (unless they give enough traffic to justify the price tag).


 3:17 pm on Jun 22, 2007 (gmt 0)

Thanks for the replies.

sem4u. What does "link juice" mean?

As mentioned, I don't frequent webmaster sites much and, when I do, don't understand a lot of the jargon and concepts. I know a smattering of html but not css or anything else. I hired someone to redesign a site I originally created with a web authoring program.

As also mentioned, I don't want to jeopardize my standing with Google as I've had a good relationship with them.

But this matter isn't crystal clear or black and white to a person like me, so it's confusing. And quite frankly after trying to comprehend related comments in other posts in this forum, it doesn't seem crystal clear to many web professionals.


 2:21 pm on Jun 25, 2007 (gmt 0)

sem4u. What does "link juice" mean?

It is the PR value and anchor text value.


 12:34 pm on Jul 3, 2007 (gmt 0)

I use Text Link Ads as well... have been using them for a while now (probably close to a year) with no problems to report.

Most of the time I place their ad code under a section labeled "Links" or more commonly "Sponsors". In the case of the "sponsors" heading, there is no denying the fact that I am getting some sort of compensation for the links.

I don't think it's a bad thing. The fact is that most sites wouldn't be around (or would be of a poorer quality) if not for monetization of some sort. Text links are just another form of monetization.

Google's TOS also states that you should avoid SEO but I'm sure that our page titles and anchor text are not what they are "by chance"... take the TOS with a grain of salt. Don't abuse it, but don't be it's slave either or you'll never get anything done.

Do what you think is right and what you need to do to make money from your hard work, if Google or other SE drops your site or penalizes you for it then oh well... it's not like you can control what they do.


 12:57 pm on Jul 3, 2007 (gmt 0)

Google is against selling the text links

But what if I buy a text link for the traffic? For example I have a site about Blue Widgets, you can't tell me it is not a good idea for me to buy a text link on the Yellow Widget site?

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