|Clean or cluttered?|
I realize that every site is different. But, in general, is it better to have many ads on any given page, versus just one?
I'll often visit sites (usually forums) where there are literally a couple dozen small banner ads, and I don't pay attention to any of them. On the other hand, I'll visit a site that has a single ad on it, and I'll pay attention.
But I'm not the average internet surfer.
Any opinions much appreciated.
If you're running PPC campaigns, promoting more than one product on your landing pages is just a reason for a visitor to get distracted. Keep it to one offer per landing page, where the pictures, headlines, copy, and layout are all optimized to that offer. Give the visitor two options - click through to the merchant (preferably waving credit card in hand), or click the back button. Any other ads (especially adsense type) gum up the works.
Thanks for the reply, Greenboy.
The various landing pages won't be devoted to a particular product per se. The pages will be devoted to information about a particular subject. Let's say it's car insurance (although that's not it).
For example, there may be a page about a certain type of insurance, but that's it.
Has it been your experience that putting just one advertiser on such a page is better than having, say, one banner advertiser at the top, and then four Adsense ads on the right side of the page as well?
When I come across a site that's loaded with advertising, my first impression is that the site was created just for the sake of advertising. But, then, I look at sites differently, as do probably many members of this forum.
I've read posts from people who say the way to success is to put up sites that are of little use to the visitors, but are loaded with ads for the visitors to click on.
Sometimes it's just hard to know who to believe.
>>Sometimes it's just hard to know who to believe.
Different people will use different methods, so the best advice I can give you is to test various approaches and see what works best for you.
A page full of ads sounds like a MfA page to me, but that is not what you are doing. Do you have any content on the page? If it is an affiliate site and not a MfA one then the rule of thumb can be used where you look at your ads on the ppc search engine and think what you would expect if you click on that ad, in combination with the keyword phrase you are bidding on of course.
All three have to be aligned. The ad should reinforce what the user expressed via his keyword phrase used and the landing page should reinforce what the ad was promising. If any of them is too far off, change one or the other.
And as already mentioned, test stuff to improve results. There no fix rules in marketing, except for the rule of the need to test things to know, because you can never know without it. You can guess, but that can be as scientific as guessing if the dealer goes bust with his 5 in a game of black jack. He should, but you will only find out, if you don't go bust yourself and the dealer draws his additional cards.
Thanks again for the replies.
I have no idea what an MfA is.
I'll have as many pages of content as I can write. Again, using auto insurance as an example, there will be articles on how to shop for insurance, the various types of insurance, prices, etc. One reason my current widget site gets as many visitors as it does is that I created well over 1,000 pages of content, each one devoted to a single keyword or phrase.
There will also be a list of agents for every US state. Initially the listings will be free but, if I find that agents want to have more extensive information about their services, then I'll come up with a price for such listings.
My current widget site draws 170,000 to 200,000 visitors a month, with as many as over a million page views. When I compare the number of results from a search for "blue widgets" with the number of results for, say, "collision insurance," the numbers of results are close. So, I figure that if I can be first-page for the widget site, I should be able to be first-page for the new site.
I just want to make as much money as possible. I went from being in the upper middle class to being in the lower middle class (business problems). It's time to get back up there again. ;)
An "MfA" is a "Made for Adsense" site - and doesn't have much other reason to exist. The same type of display doesn't always work for both Adsense and affiliate marketing.
ETA: As often happens, after I reread your most recent post I'm not sure if we're talking about the same thing. Your list of insurance agents for each state is quite different from the usual affiliate marketing approach. I'm not even sure if you're talking about pay-per-lead, so the following may not apply. --
IMVV(I don't make nearly as much money as most here)VVHO, when you're dealing with something such as insurance or other financial products, the customer's trust becomes a factor. Especially because with affiliate marketing you need them to not only click on the ad (as in Adsense) but to take an action (often filling out a form, which means giving some personal information). If you put ads for 5 or 6 different (most likely competing) insurance programs on one page, you're obviously not recommending one over another, so how does someone decide which ad to click on? Or will they just go away without doing anything? The most common solution is probably to use the page to compare the programs, or at least differentiate among them somehow. You don't necessarily need to be negative about any of them, but if you mention special features that each program emphasizes, it would at least make it more likely that the site visitor could identify one that sounds interesting enough to click on and, hopefully, fill out that form.
[edited by: Beagle at 6:45 pm (utc) on May 8, 2007]
Beagle: "The most common solution is probably to use the page to compare the programs, or at least differentiate among them somehow."
Thanks for that suggestion. Until I get into things further, I'm not sure how I would go about doing that, but I'm sure I can figure it out.
The idea of having agents pay for listings (again, this site is not about insurance, I'm just using that as an example) is secondary. If it happens, that's great. If not, I'll just focus on the content pages.
The reason I wanted to have listings for agents in individual states is that I've found sites within my niche that feature local advertisers. If there are companies out that that can't afford national advertising, but will pay for ads on a particular state's page, I'm not going to turn down their money.
Any other ideas or suggestions are very much welcome.