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Fast Search & Transfer Announces AdMomentum
Private-label contextual advertising & monetization for media companies
engine




msg:3246415
 3:19 pm on Feb 8, 2007 (gmt 0)

Fast Search & Transfer™, a leading developer of search technologies, today unveiled FAST AdMomentum™, a private-label contextual advertising and monetization platform for online media companies, retailers and telecommunications service providers. FAST AdMomentum was developed in close cooperation with leading online publishers to meet the growing demand for a more profitable and flexible alternative to third-party contextual advertising services. FAST AdMomentum has already proven itself in trials and in production, and will be generally available later this quarter.

Fast Search & Transfer Announces AdMomentum [fastsearch.com]

[edited by: engine at 5:21 pm (utc) on Feb. 8, 2007]

 

ebound




msg:3246530
 4:41 pm on Feb 8, 2007 (gmt 0)

AWESOME!

Brett_Tabke




msg:3246540
 4:51 pm on Feb 8, 2007 (gmt 0)

FAST was the founder of AllTheWeb search engine before selling it to Yahoo.

rj87uk




msg:3246541
 4:52 pm on Feb 8, 2007 (gmt 0)

So is this an alternative to Adsense and YPN?

RJ

hughie




msg:3246573
 5:14 pm on Feb 8, 2007 (gmt 0)

great news so long as they can get the advertisers on board.

ebound




msg:3246593
 5:29 pm on Feb 8, 2007 (gmt 0)

great news so long as they can get the advertisers on board.

If they bring in advertisers I see that as a bonus. A professionally designed, self-serving ad platform for direct advertisers is exciting.

I've been slowly cutting google out of the loop when I could bring in my own advertisers. The problem is my advertising management technology isn't so great.

But even with a substandard ad management system I use now, my advertisers are more than happy because they get the same results as before at a lower cost and I get much higher earnings.

I don't see it totally replacing third party ads on my site but its a great start.

oddsod




msg:3246602
 5:41 pm on Feb 8, 2007 (gmt 0)

Nice to have Adsense alternatives. :)

But "Addmomentum" is already in use by a UK company

decaff




msg:3246716
 7:42 pm on Feb 8, 2007 (gmt 0)

The AllTheWeb search engine technology is what drives the Yahoo Site Explorer tools...

rebelde




msg:3246860
 10:08 pm on Feb 8, 2007 (gmt 0)

Let's just hope that they want a reasonable percentage. So many of these companies seem to want to charge far too much for their software/service.

I'm hoping for the best. I could use something like this.

justageek




msg:3246942
 11:13 pm on Feb 8, 2007 (gmt 0)

It's a private label solution so not so much an alternative to AdSense and YPN as it is an alternative to Quigo's AdSonar.

JAG

rehabguy




msg:3247593
 3:33 pm on Feb 9, 2007 (gmt 0)

Can you sign up for this yet? All I see are press releases - no sign up forms, etc.

engine




msg:3247625
 4:09 pm on Feb 9, 2007 (gmt 0)

rehabguy

FAST AdMomentum has already proven itself in trials and in production, and will be generally available later this quarter.

So, no, not yet.

rehabguy




msg:3248631
 5:34 pm on Feb 10, 2007 (gmt 0)

Thanks, engine!

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