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What was she talking about?
Corey




msg:3140129
 7:02 pm on Oct 30, 2006 (gmt 0)

I had a phone meeting last week with a media buyer at a local agency that I am working with.

She mentioned that she was going to request an "AT Plan" at MRI? She said that it will tell her which websites she should buy advertising on given the industry and target market we are trying to reach.

I am an internet marketer and SEM with a background in IT, not with marketing agencies. So I'm somewhat new to this terminology. I may have even misunderstood her.

But I'm curious...

Anyone know what she is talking about?

Either way, is there a way to get a list of potential sites to advertise on in a particular industry (such as Travel and Tourism > Destinations)?

How good of quality is this sort of thing (if it exists)?

I'm more familiar with SEO/PPC.

Corey

 

Nefig




msg:3140350
 11:07 pm on Oct 30, 2006 (gmt 0)

Very good question :) What about finance industry websites? Any agencies someone had personal experience with?

Or everybody is strictly SEO/PPC?

Lobo




msg:3140353
 11:15 pm on Oct 30, 2006 (gmt 0)

Well you can determine which sites have a high listing on any given search term...

you can determine which sites are linking to your competitors and focus on them or indeed any combination of links ..

there are published lists of companies which can be targeted .. but basically it all sounds like cold calling to me..

You can narrow the field with good research and find where the best traffic is, so my guess is that is what she means...

[edited by: Lobo at 11:16 pm (utc) on Oct. 30, 2006]

Catalyst




msg:3146786
 9:10 pm on Nov 5, 2006 (gmt 0)

Well if you are like me and are looking for good targeted traffic but on a gorilla marketing budget - not a big corporate budget, here are some suggestions. Adbrite, BlogAds, Performancing Partners and probably many others let you sort by category and then by traffic. I use and like all 3. There are probably other good ones I haven't tried yet. Some tell you the avg CPC, avg number of clicks and Alexa ranking to give you a pretty good idea of the amount of traffic you could get for the $ invested. Some let you really drill down by category to sub-category to do even more focused traffic.

I do lots of advertising that way, especially on blogs and find it a great way to get targeted traffic at a very low cost. Hope this helps and best of luck!

Linda

[edited by: Catalyst at 9:12 pm (utc) on Nov. 5, 2006]

skibum




msg:3146979
 3:45 am on Nov 6, 2006 (gmt 0)

At Plan or @Plan, something like that is a comScore/Media Metrix type tool for researching sites for a media buy I think. It probably shows demographics, traffic, stuff like that.

GOTseo




msg:3162649
 5:22 pm on Nov 20, 2006 (gmt 0)

skibum is right.

They run search that tells them what sites that are in comscore fall into their criteria.

I work with some big agencies, let me know if you have specific questions.

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