Msg#: 3140127 posted 7:02 pm on Oct 30, 2006 (gmt 0)
I had a phone meeting last week with a media buyer at a local agency that I am working with.
She mentioned that she was going to request an "AT Plan" at MRI? She said that it will tell her which websites she should buy advertising on given the industry and target market we are trying to reach.
I am an internet marketer and SEM with a background in IT, not with marketing agencies. So I'm somewhat new to this terminology. I may have even misunderstood her.
But I'm curious...
Anyone know what she is talking about?
Either way, is there a way to get a list of potential sites to advertise on in a particular industry (such as Travel and Tourism > Destinations)?
How good of quality is this sort of thing (if it exists)?
Msg#: 3140127 posted 9:10 pm on Nov 5, 2006 (gmt 0)
Well if you are like me and are looking for good targeted traffic but on a gorilla marketing budget - not a big corporate budget, here are some suggestions. Adbrite, BlogAds, Performancing Partners and probably many others let you sort by category and then by traffic. I use and like all 3. There are probably other good ones I haven't tried yet. Some tell you the avg CPC, avg number of clicks and Alexa ranking to give you a pretty good idea of the amount of traffic you could get for the $ invested. Some let you really drill down by category to sub-category to do even more focused traffic.
I do lots of advertising that way, especially on blogs and find it a great way to get targeted traffic at a very low cost. Hope this helps and best of luck!
[edited by: Catalyst at 9:12 pm (utc) on Nov. 5, 2006]