Msg#: 3064659 posted 6:05 pm on Aug 29, 2006 (gmt 0)
We have just launched our own affiliate program, and we're looking for good places to list/promote it. What was once the top directory for same, refer-it.com, appears not to have been updated or maintained properly for about four years now...
Where do people here turn for information on new affiliate programs?
Msg#: 3064659 posted 6:15 pm on Aug 29, 2006 (gmt 0)
I'm doing the exact same thing -- submitting a new program to affiliate directories -- and I discovered that about half of the 100 directories I had listed were either defunct or were not capable of being updated (due to broken contact forms or bouncing email addresses).
[edited by: eljefe3 at 2:23 am (utc) on Aug. 30, 2006]
Msg#: 3064659 posted 4:56 pm on Aug 31, 2006 (gmt 0)
I think most directories are pretty much defunct nowadays and most aren't kept up to date. You're better off announcing your program on affiliate forums where the affiliates are. I don't know anybody except maybe newbies that find merchants at directories.
[edited by: TrustNo1 at 4:56 pm (utc) on Aug. 31, 2006]
Msg#: 3064659 posted 2:40 am on Sep 1, 2006 (gmt 0)
I'd look to the bigger directories like yahoo, DMOZ as listed above, and perhaps even give wikipeida a look and see what's available. These directories should have reasonably up to date info. ( should have being the key word here).
The top few directories in the Google directory, listed in PageRank order are the only ones worth submitting to and not all of those are excepting new programs so you need to check. It's good to be listed in the most popular ones for branding purposes and name recognition but you will not get many affiliates from directories.
Like Trust mentioned, affiliate forums are a good way to get targeted affiliates. Many do allow affiliate program announcements. But just like directories check 1st to be sure the affiliate forum is active and has lots of members. So of the top ranked affiliate forums out there these days are either dead or so spam filled 'real" affiliates don't read them any more.
Be sure to use a well crafted subject including the product category in your affiliate forum PR. Also do the same on your affiliate page using good SEO techniques. Many affiliates will search for "Keyword (product category) affiliate programs." So instead of just saying XYZ company affiliate program say furniture affiliate program or green widget affiliate program. Many affiliates look for specific products for their 'niche' sites so be descriptive in your affiliate page SEO just like you would in your consumer oriented SEO efforts.