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Mandatory fields on forms - any studies available?
jogr




msg:3901488
 12:42 pm on Apr 27, 2009 (gmt 0)

Have to convince my CEO that itís a bad idea to have a lot of mandatory input fields in the registration process.

Does anybody know of any studie(s) that shows the negative affect that a lot of mandatory fields will have on the conversion rate.

 

Marcia




msg:3901504
 1:18 pm on Apr 27, 2009 (gmt 0)

Is it registration to be able to submit an order, or to provide leads for information, or for a membership? That can make a difference, although generally studies have shown that the simpler the better.

BTW, here's a classic thread on site conversion with a number of good tips based on people's experience and testing:

[webmasterworld.com...]

jogr




msg:3901507
 1:24 pm on Apr 27, 2009 (gmt 0)

The registration is to be able to submit an order.

DrDoc




msg:3905454
 9:01 am on May 2, 2009 (gmt 0)

All you really need to capture is:

Address (shipping and billing)
Payment info (generally CC)
Email/Phone (contact info ... and the former for sending promos)

Anything in addition to that is fluff and not mandatory, per se.

jogr




msg:3907691
 9:02 am on May 6, 2009 (gmt 0)

Yes, I know that but I have to convince my CEO that more mandatory input fields is a bad idea. Therefore am I looking for a report or studie that clearly shows how the abandon rate increases with more mandatory input fields.

DrDoc




msg:3912416
 7:49 am on May 13, 2009 (gmt 0)

This is a good start:
Forms vs. Applications (by Jakob Nielsen) [useit.com]

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