Marcia
msg:3901504 | 1:18 pm on Apr 27, 2009 (gmt 0) |
Is it registration to be able to submit an order, or to provide leads for information, or for a membership? That can make a difference, although generally studies have shown that the simpler the better. BTW, here's a classic thread on site conversion with a number of good tips based on people's experience and testing: [webmasterworld.com...]
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jogr
msg:3901507 | 1:24 pm on Apr 27, 2009 (gmt 0) |
The registration is to be able to submit an order.
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DrDoc
msg:3905454 | 9:01 am on May 2, 2009 (gmt 0) |
All you really need to capture is: Address (shipping and billing)
Payment info (generally CC)
Email/Phone (contact info ... and the former for sending promos) Anything in addition to that is fluff and not mandatory, per se.
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jogr
msg:3907691 | 9:02 am on May 6, 2009 (gmt 0) |
Yes, I know that but I have to convince my CEO that more mandatory input fields is a bad idea. Therefore am I looking for a report or studie that clearly shows how the abandon rate increases with more mandatory input fields.
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DrDoc
msg:3912416 | 7:49 am on May 13, 2009 (gmt 0) |
This is a good start:
Forms vs. Applications (by Jakob Nielsen) [useit.com]
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