homepage Welcome to WebmasterWorld Guest from 54.161.202.234
register, free tools, login, search, pro membership, help, library, announcements, recent posts, open posts,
Become a Pro Member
Visit PubCon.com
Home / Forums Index / WebmasterWorld / Accessibility and Usability
Forum Library, Charter, Moderators: ergophobe

Accessibility and Usability Forum

    
Where to look for a usability review
JimHo




msg:3530424
 5:25 pm on Dec 18, 2007 (gmt 0)

I have an e-commerce site with a fairly complex product that is custom made for each customer. The customer chooses from a number of variables to specify the final product, and then we build it for them.

I recently changed the main form for the site to streamline the process for the customer which reduced the number of pages that they had to go through from 4 to 1.

I thought it was great, but sales have dropped considerably since we introduced the form. I looked closely at the few sales that we have received, and it appears that the customers do not understand the form (i.e -a major component is always the default choice on the form). Also, our customer base is generally new customers - so I don't think there is a learning curve issue.

Where do I go to get help on making this form more intuitive for the user?

Thanks Jim

 

phranque




msg:3530736
 11:50 pm on Dec 18, 2007 (gmt 0)

there are companies that do usability testing.

Global Options:
 top home search open messages active posts  
 

Home / Forums Index / WebmasterWorld / Accessibility and Usability
rss feed

All trademarks and copyrights held by respective owners. Member comments are owned by the poster.
Home ¦ Free Tools ¦ Terms of Service ¦ Privacy Policy ¦ Report Problem ¦ About ¦ Library ¦ Newsletter
WebmasterWorld is a Developer Shed Community owned by Jim Boykin.
© Webmaster World 1996-2014 all rights reserved