Long time reader, first time poster.
I've read some really good articles/posts about product pages on WW, how ever I have a couple of questions regarding the placement of Buy Now/Add to Cart etc buttons.
Do you think there is any benefit in having two buttons? one below the copy and one above?
I have a product page that has customisible options towards the bottom - the current Buy now button is located towards the top of the page with price/title/description/picutre etc
If the options are changed/updated, the price needs to reflect this, I've been experimenting using ajax, adding some visual clues to the changes on the page and highlighting the price etc plus adding the extra button below the customisable options.
I'm trying to understand the trade off in terms of whats below the page fold and is it obvious to view the new price/buy now, you'll have to scroll back to the top?
I'm also going to look at page layout altogether, how ever I was curious about the two button thing first before I started to take apart the page.
Any help/thoughts appreciated :)